一，營(yíng)銷(xiāo)方式的改變，以前想讓人知道自己的店鋪自己的產(chǎn)品是線(xiàn)下地推線(xiàn)上投廣告，但是現在這種硬廣已經(jīng)不適應目前的環(huán)境，大家都更愿意沉浸式體驗，更接受軟廣，短視頻就符合時(shí)代的發(fā)展，內容即廣告。讓廣告變成你內容的一部分，才不會(huì )被用戶(hù)反感。阿朱在天津做短視頻代運營(yíng)，就經(jīng)常服務(wù)拍短視頻軟廣的客戶(hù)。
1、 The change in marketing methods used to want people to know that their store's products were promoted offline and advertised online, but now this kind of hard advertising is no longer suitable for the current environment. Everyone is more willing to immersive experience and accept soft advertising. Short videos are in line with the development of the times, and content is advertising. Make advertising a part of your content so that it won't be disliked by users. Azhu works as a short video agent in Tianjin and often serves customers who shoot short videos for soft advertising.
二，短視頻營(yíng)銷(xiāo)成本低。你不花錢(qián)都可以發(fā)布視頻讓平臺粉絲看到，而且，假如你愿意花錢(qián)，平臺依托大數據，會(huì )將你的視頻推送給更精準的用戶(hù)群體，無(wú)疑是低成本獲得高收益的方式之一。阿朱在天津做短視頻代運營(yíng)，曾經(jīng)服務(wù)過(guò)一個(gè)客戶(hù)，花了3000元拍的視頻有300萬(wàn)的播放量，這個(gè)廣告成本幾乎可以忽略不計。、
2、 Short video marketing costs are low. You can publish videos for platform fans to see without spending money, and if you are willing to spend money, the platform will rely on big data to push your videos to more accurate user groups, which is undoubtedly one of the best ways to obtain high profits at low cost. Azhu works as a short video proxy operator in Tianjin and once served a client who spent 3000 yuan to shoot a video with 3 million views, making the advertising cost almost negligible.
三，短視頻流量巨大，僅抖音平臺用戶(hù)日活量就有六到七億。流量時(shí)代本質(zhì)來(lái)說(shuō)就是利用對大眾的影響力來(lái)“變現”，哪里人多，哪里機會(huì )大。這些用戶(hù)理論上都是你的潛在客戶(hù)群體，遲鈍一點(diǎn)兒的企業(yè)老板還把它當做娛樂(lè )休閑的平臺，但是有些企業(yè)老板已經(jīng)盯準這塊蛋糕了。短視頻時(shí)代，你不入局就相當自己放棄自己，
3、 The short video traffic is huge, and the daily activity of Tiktok platform users alone is 600 million to 700 million. The era of traffic is essentially about using its influence on the public to "monetize", where there are many people, there are great opportunities. These users are theoretically your potential customer base, and slower business owners still consider it as a platform for entertainment and leisure, but some business owners have already focused on this cake. In the era of short videos, if you don't join the game, it's like giving up on yourself,
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