在很多平臺上如果你沒(méi)有粉絲的話(huà)，你發(fā)的內容就不會(huì )有人看。但是抖音就不一樣，你可以完全沒(méi)有粉絲。你的粉絲可以看到你的作品，不是你的粉絲也可以看到你的作品。這也正是抖音吸引大量創(chuàng )作者的原因。你拍的任何一個(gè)視頻，無(wú)論質(zhì)量好壞，發(fā)布了之后一定會(huì )有播放量，這個(gè)播放量從幾十到上千萬(wàn)都有

On many platforms, if you don't have fans, the content you post won't be watched by anyone. But Tiktok is different. You can have no fans at all. Your fans can see your work, and non fans can also see your work. This is why Tiktok attracts a large number of creators. Any video you shoot, regardless of its quality, will definitely have views after it is released, ranging from tens to tens of millions of views

你發(fā)的每一個(gè)作品，系統會(huì )隨機分配一個(gè)冷啟動(dòng)流量池。如果反應好，抖音就會(huì )把你分配到下一級的。流量池。這里就涉及到抖音推薦算法

For each work you post, the system will randomly allocate a cold start traffic pool. If you respond well, Tiktok will assign you to the next level. Traffic pool. Here is the Tiktok recommendation algorithm

抖音推薦算法:簡(jiǎn)單來(lái)說(shuō)就是把優(yōu)質(zhì)的內容推薦給喜歡的看的人，綜合3個(gè)方面進(jìn)行判斷:

Tiktok recommendation algorithm: in short, recommend high-quality content to people who like it, and judge from three aspects:

互動(dòng)率:抖音平臺會(huì )參考整個(gè)平臺的平均互動(dòng)率去給你目前的視頻進(jìn)行評分，假如當前發(fā)布的作品的互動(dòng)率高于當時(shí)平臺的平均水準，基本都會(huì )進(jìn)入二級流量池，獲得500-3000的推薦量;

Interaction rate: Tiktok will score your current video based on the average interaction rate of the whole platform. If the interaction rate of the currently released works is higher than the average level of the platform at that time, they will basically enter the secondary flow pool and get 500-3000 recommendations;

點(diǎn)贊率:抖音官方宣布的優(yōu)質(zhì)視頻點(diǎn)贊率是3%，假如你的比方點(diǎn)贊比高于或者接近 3%，平臺會(huì )給你更多推薦量;

Like rate: Tiktok officially announced that the like rate of high-quality videos is 3%. If your like like like rate is higher or close to 3%, the platform will give you more recommendations;

完播率:即你發(fā)布的視頻有15秒，觀(guān)察完的人數越多推薦分越高

Completion rate: That is, the video you post has 15 seconds, and the more people you observe, the higher the recommendation score

抖音審核機制:

Tiktok audit mechanism:

機器審核:通過(guò)人工智能識別視頻畫(huà)面和關(guān)鍵詞，審核該作品是否播出。

Machine review: Using artificial intelligence to recognize video visuals and keywords, review whether the work has been broadcasted.

人工審核:對機器篩選出來(lái)疑似違規作品，由人工進(jìn)行二次審核。如果發(fā)現違規 思，則會(huì )進(jìn)行:刪除作品、賬號降權、封禁賬號等

Manual review: The machine screens out suspected illegal works and conducts a secondary review manually. If any violations are found, actions such as deleting works, reducing account rights, and banning accounts will be taken

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