1下架不出單的商品：

1. Products that cannot be taken down for purchase:
   保持店鋪的活躍度是關(guān)鍵，建議每天或每周上新10-15個(gè)商品。這不僅能提高店鋪權童，還能確保每天都有流量進(jìn)來(lái)。但同時(shí)，必須注意哪些商品長(cháng)期沒(méi)有銷(xiāo)量，或者曝光很低，這些商品要及時(shí)下架，以避免浪費流量
   Maintaining the activity of the store is key, and it is recommended to add 10-15 new products every day or week. This not only enhances the store's authority, but also ensures that there is daily traffic coming in. But at the same time, it is necessary to pay attention to which products have no sales for a long time or have low exposure, and these products should be taken down in a timely manner to avoid wasting traffic
   2跟隨熱款：

2. Follow the hot trend:
   抓住市場(chǎng)上的熱銷(xiāo)趨勢，模仿成功的爆款。可以通過(guò)精選聯(lián)盟的TOP50、后臺榜單等渠道尋找熱銷(xiāo)商品，直接引入到自己的店鋪。商品的主圖、標題和營(yíng)銷(xiāo)策略都可以借鑒這些熱銷(xiāo)品。同時(shí)，選品時(shí)要確保商品質(zhì)量過(guò)關(guān)，因為若爆款商品質(zhì)量差，客戶(hù)的負面反饋會(huì )影響長(cháng)期銷(xiāo)量。
   Seize the hot selling trend in the market and imitate successful bestsellers. You can search for hot selling products through channels such as the TOP50 of selected alliances and backend rankings, and directly introduce them to your own store. The main image, title, and marketing strategy of the product can all draw inspiration from these popular products. At the same time, when selecting products, it is important to ensure that the quality of the goods is up to standard, as if the quality of popular products is poor, negative feedback from customers will affect long-term sales.
   3動(dòng)銷(xiāo)產(chǎn)品：
   3 dynamic sales products:
   要確保店鋪內大部分商品都能實(shí)現銷(xiāo)量。比如，如果你店鋪有10個(gè)商品，致少7個(gè)商品需要有銷(xiāo)量。每個(gè)商品的動(dòng)銷(xiāo)量達到3-5單，并且盡可能地多出單，才能為后續的達人帶貨打下基礎。
   Ensure that most of the products in the store can achieve sales. For example, if your store has 10 products, at least 7 products need to have sales. The dynamic sales volume of each product should reach 3-5 orders, and as many orders as possible should be placed to lay the foundation for future influencer sales.

3. 

   

   
   4營(yíng)銷(xiāo)工具要活用：
   4 marketing tools to be used effectively:
   利用抖店的各種營(yíng)銷(xiāo)工具來(lái)促進(jìn)銷(xiāo)量，比如限時(shí)折扣、滿(mǎn)減券、M殺活動(dòng)等。通過(guò)每天輪換不同的產(chǎn)品進(jìn)行促銷(xiāo)活動(dòng)，搭配店鋪優(yōu)惠券（如滿(mǎn)減、折扣券等），可以有效刺激消費者購買(mǎi)欲望，提升店鋪銷(xiāo)量
   Utilize various marketing tools of Douyin store to promote sales, such as limited time discounts, full discount coupons, M-kill activities, etc. By rotating different products for promotional activities every day and pairing them with store coupons (such as discounts and discounts), it can effectively stimulate consumers' desire to purchase and increase store sales
   5提高商品入池幾率：

4. Increase the chances of products entering the pool:
   為了提高商品入池的幾率，選品時(shí)要注意以下幾點(diǎn)：
   In order to increase the probability of products entering the pool, the following points should be noted when selecting products:
   優(yōu)先選擇性?xún)r(jià)比高、熱度大的商品；商品的好評率要達到90%以上；店鋪的TY粉絲數最好超過(guò)85%；保證店鋪沒(méi)有違規記錄；商品的主圖要精美，標題要符合平臺的入池標準。
   Prioritize selecting products with high cost-effectiveness and high popularity; The positive review rate of the product should reach over 90%; The number of TY fans in the store should ideally exceed 85%; Ensure that the store has no violation records; The main image of the product should be exquisite, and the title should meet the platform's entry standards.
   總結
   summarize
   打造抖店爆款的關(guān)鍵在于“達人+商品卡”的雙重推動(dòng)。確保店鋪有穩定的基礎流量，并且TY粉絲數較高，就可以更容易與有帶貨能力的達人合作帶動(dòng)商品銷(xiāo)量，成功打造爆款。
   The key to creating popular products on Douyin lies in the dual promotion of "influencers+product cards". By ensuring that the store has a stable base of traffic and a high number of TY fans, it is easier to collaborate with influencers with sales capabilities to drive product sales and successfully create popular products.
   而商品一旦爆單，也更容易得到平臺推薦和流量支持。
   Once the product becomes a bestseller, it is also easier to receive platform recommendations and traffic support.
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